As founder of YES Financial Group, John Chan Ninyii is the CEO and Principal Director for YES Financial Berhad and the Chairman of YES Trustees Berhad. He is currently the President (Term 2023 – 2025) of Association of Financial Advisers Malaysia (AFA), an industry association with the support from Bank Negara Malaysia and Securities Commission to represent all Approved Financial Advisers, Approved Islamic Financial Advisers, Licensed Financial Planning firms and Corporate Unit Trust Advisers (CUTA) firms.


He serves as an Adjunct Professor in the Faculty of Business and Management at Quest International University and as a member of the Financial Planning Advisory Council of the Faculty of Business, Economics, and Social Development at Universiti Malaysia Terengganu.

Through the Association of Financial Advisers (AFA) Malaysia, he initiated and founded the AFA Yusuf Award as an industry recognition to honor outstanding Financial Adviser's Representatives and/or Licensed Financial Planners based on business revenue, with a minimum requirement for fees for advice, marking the legacy of his service to the financial planning industry. He also received the 'MFPC Excellence in Financial Planning Advancement Award' on behalf of AFA.

As a prominent figure in financial planning, he frequently appears in radio and TV interviews, on magazine front covers, and as a columnist in newspapers. With outstanding performance in providing financial planning solutions and business management, he has received numerous awards and recognitions. Among these significant awards are the 2018 and 2014 Ten Outstanding Young Malaysian Award Top 30 Finalist, the MyMalaysia Corporate Award, the FMA Remarkable Entrepreneur Award, the Top 100 Most Influential Young Entrepreneur Award, and the Britishpedia Successful People in Malaysia.

He consistently contributes his expertise to the development of the financial planning industry in collaboration with AFA and professional bodies through various industry working groups. He led the Investor Protection Joint Action Working Group of AFA-MFPC-FPAM-MFPAA and received recognition from the Capital Markets Development Fund (CMDF).

He holds professional qualifications as a Registered Financial Planner (RFP), Shariah Registered Financial Planner (ShRFP), a Master of Business Administration, and a Bachelor's Degree in Mechanical Engineering. He also serves as a Certified RFP Trainer and Examiner at the Malaysian Financial Planning Council (MFPC).

John Chan is also an author for two books namely ‘Fire Your Boss’ and ‘Rainbow After The Storm’.

Joseph Cheong holds a Bachelor of Laws (Honours) degree from the University of London, and admitted to Bar Council as Advocate and Solicitor. He is also an Associate Member of Financial Planning Association of Malaysia.

Over the years, he has vast experience and expertise in handling corporate affairs, estate planning and probate, trust structures and wealth management. His unique knowledge blending between legal and financial planning shall be one of our pertinent reason to establish YES Trustees Berhad. Understanding the intricacies of Law of Trust, Family Law, Succession Law, the industry regulations, compliance, and risk management, allowing him to make informed decisions and provide guidance to YES Trustees Berhad. Joseph demonstrated a commitment to safeguarding the financial legacies of individuals and families. His proficiency in crafting strategic and personalized estate plans became a hallmark of his practice, earning him a reputation for meticulous attention to detail and a client-centric approach.

As a professional with legal breeding, Joseph ensures YES Trustees Berhad operates in compliance with the law and adhere to best industry practices. He upholds ethical standards, promotes transparency, and fosters a culture of compliance within the organization. He prioritize the best interests of clients and act in a responsible and accountable manner. Joseph's leadership philosophy revolves around integrity, innovation, and a steadfast commitment to client well-being.

As the CEO of YES Trustees Berhad, he continues to drive the company forward, positioning it as a beacon of excellence in the realms of Trust industry.

As the Executive Director of YES Trustees Berhad, Ummu Zahidah oversees the company's operations and compliance functions, focusing on efficiency, strategic alignment, and regulatory reporting. She ensures that all business activities comply with regulatory requirements and industry standards, maintaining the organization's reputation for integrity and trustworthiness.

A graduate of the Islamic Science University of Malaysia (USIM), she holds a Bachelor's Degree in Financial Services and subsequently obtained her Financial Adviser Representative and Islamic FAR license from Bank Negara under YES Financial Berhad. She holds professional qualifications as an Associate RFP and Shariah RFP with the Malaysian Financial Planning Council. She was promoted to Head of Compliance at YES Financial Berhad, where she oversees the compliance function and regulatory reporting to regulators, including Bank Negara Malaysia, the Securities Commission, and the Federation of Investment Managers Malaysia.